That isn’t to say Chili’s deserves commendation for alerting their customers sooner than Equifax did. In fact, were the company subject to the upcoming General Data Protection Regulation (GDPR) from the EU that goes into effect on May 25, they would have needed to alert affected parties within 72 hours of the incident being discovered or be privy to major financial penalties.
By shedding light on the breach the first business day after discovery, Chili’s demonstrated that, at the very least, they are doing their best to be as transparent as possible within the constraints of upcoming regulation – something businesses of all stripes should be striving for.
As more details of the attack come to light in the coming days and weeks, we’ll unpack the nature of the breach and what similar brands can do to prevent major data theft from crippling their operations.
In the meantime, read our whitepaper, “The Future of Retail,” to learn more about the changing face of retail and how a more connected future will require the industry to overhaul cybersecurity broadly.